Use your existing cameras.
Standard CCTV footage is all Oculiq needs. No sensors, no installation, no integration project.
Attention measurement for physical media
Know who
actually looked.
Oculiq turns the cameras you already have into attention measurement for physical ad spaces—screens, displays, shelves, and windows. No new hardware. No cloud. Every number backed by replayable video evidence.
Existing CCTVOn-premiseReplayable evidence
DISPLAY A
Annotated orientation evidence / faces blurred in output
Traffic0
Signal grade A
Attention rate0%
95% CI · 39.1–44.3
Avg. dwell0s
Evidence · 536 looks
The missing proof
Billions are spent on physical advertising with no proof anyone looked. Traffic counts tell you who walked by. Oculiq tells you who paid attention—for how long, with what confidence.
01 / How it works
From existing footage to an audited report.
Three steps. No sensor rollout, installation project, or black-box model standing between the footage and the answer.
Mark your ad surfaces.
Draw a zone over each screen, display, shelf, or window once. That’s the whole setup.
Get an audited report.
Traffic, attention rate, dwell time, and AQS—each with a confidence interval and clickable video evidence behind it.
Traffic1,284
Looked536
Dwell4.8s
AQS81
02 / The measurement funnel
Four layers of truth.
Most tools stop at counting. Oculiq measures the full journey from passing by to reaching out.
Passed — everyone who entered the frame.
Looked — head orientation intersected your surface.
Stopped — slowed down or paused while looking.
Reached — a hand entered the shelf zone.
Every layer is measured, not estimated.
Sample session / illustrativeEvidence available
PassedEntered frame1,284
LookedSurface intersected536
StoppedMovement changed187
ReachedShelf interaction42
03 / What you get
Metrics that mean something.
Every output is designed to answer a commercial question—and make the answer defensible.
Attention metrics
Attention rate, average and max dwell, time-to-first-look, and AQS—a 0–100 composite quality score for every surface.
Attention CPM
The cost of a thousand actually watched seconds. Price your inventory—or challenge someone else’s—with a number that means what it says.
Evidence you can replay
Every reported figure links to the exact moment in annotated footage. Click a number, watch it happen. No black boxes.
The what-if simulator
Move a virtual placement across the scene and watch impressions, attention rate, and dwell recompute from recorded orientation rays before moving a fixture.
Honest by design
Every rate ships with a 95% confidence interval and transparent signal breakdown. We report ranges, not fake precision.
One-click audit report
A branded PDF with the full funnel, metrics, evidence timestamps, and methodology—ready for an advertiser, tenant, or board.
04 / Privacy is the architecture
Your footage never leaves the building.
Oculiq runs entirely on-premise. No cloud upload. No third-party processing. The result moves; the source footage does not.
CAMERAExisting footage
OCULIQ / LOCALOn-prem analysis
REPORTAggregate evidence
External cloud processingBlocked by design ×
✓No facial recognition. No identification. Ever.
✓Faces are automatically blurred in all output.
✓Only aggregate, k-anonymous statistics are reported.
✓Designed to support GDPR and KVKK compliance from the architecture up.
05 / Methodology, without the theatre
What we measure—and what we don’t.
Oculiq measures head orientation, not eye movement. Facial keypoints give each person’s viewing direction; when that direction intersects your ad surface, we count a look. It is a proven proxy for visual attention—and we call it what it is.
Every measurement carries a signal grade and confidence score. Error margins are published, not hidden. If a number isn’t reliable, we tell you.
MeasuredHead and body orientation intersecting a defined physical surface.
Not claimedLaboratory-grade eye tracking, identity, emotion, or individual profiling.
ReportedSignal grade, sample size, 95% confidence interval, and evidence timestamps.
Current signalGrade A / reportable
06 / Where we’re taking thisLong-term vision · built from real-world truth
The real world is teaching us where attention goes next.
Every look we measure today builds something bigger: an independent understanding of what earns attention in space. First for physical advertising. In time, for the spatial media that has not arrived yet.
The long game
Measure reality.Shape spatial media.
Today, Oculiq proves which physical placements earn attention. Tomorrow, that same intelligence can reveal where a digital or AR placement belongs—before the media is live.
Real behavior, not synthetic assumptions
Placement value before placement cost
One independent attention language
Measure reality.
Existing cameras reveal which surfaces people actually notice, ignore, and return to.
Learn attention.
Every measured space sharpens an independent understanding of what earns attention.
Value it before it exists.
See the strongest location before a screen, fixture, or spatial placement goes live.
Power AR placement.
Carry real-world attention intelligence into the next generation of spatial advertising.
One attention language.
Every environment.
We start with physical advertising because the signal is real, the value is immediate, and trust can be earned. The destination is larger: the independent intelligence layer behind physical and spatial media.
07 / Built for both sides of the screen
One evidence layer. Three commercial decisions.
Media owners & retail networks
Prove your inventory performs. Price screens and displays with attention-backed CPMs instead of foot-traffic guesses.
Brands & trade marketing
Stop paying for placements on faith. Get an independent audit of every display, stand, and end-cap you fund.
Malls & venues
Defend advertising rents with evidence. Show tenants exactly what a location’s attention is worth.
What the models say
Ask your AI about Oculiq.
Open your preferred AI with a ready-made question and let it investigate the project from public sources.
Opens in a new tab · Answers vary by model and available public sources
Measure the real space
See what your spaces are actually worth.
Send us footage from the cameras you already have. Ten business days later, you’ll have an audited attention report for every ad surface in the frame.
Paid pilots only. We measure; we don’t do free demos of trust.